EAT HAPPY GROUP and Hana Group Europe join forces
- EAT HAPPY and the European business of Hana Group SAS, have signed an agreement to combine – to significantly strengthening their position across Europe.
- The planned combination will create a pan-European platform serving approximately 5,800 points of sale across 14 countries.
- Customers and retail partners stand to benefit from expanded, complementary product offerings.
- The transaction is intended to be financed with additional funding from One Rock Capital Partners.
EAT HAPPY GROUP, a Cologne-based specialist in ultra-fresh Asian and healthy convenience foods, today announces the signing of an agreement to integrate the European business of Hana Group SAS, a France-headquartered leading provider of freshly prepared sushi and pan-Asian cuisine to go. The planned combination will create a strong pan-European convenience food platform, laying the foundation for shared, accelerated growth. Once the deal is closed, the two companies will operate approximately 5,800 points of sale across 14 countries.
Through the planned integration of Hana’s European business, EAT HAPPY GROUP will significantly expand its geographic footprint – particularly in markets where the company previously had limited or no presence, including France, the UK, Spain, and Belgium. At the same time, the product portfolios and shop-in-shop and chiller offerings of both companies are highly complementary: the product philosophies of Hana and EAT HAPPY align seamlessly, unlocking considerable potential for product innovation – including in the German market. Concepts such as fresh wok dishes and Korean cuisine, already successfully established by Hana in other markets, offer compelling opportunities for joint range development. By combining operational strengths, the joint platform aims to provide retail partners and their customers with an even more targeted and cohesive offering going forward.
An agreement on the planned merger was signed on March 29, 2026, which will now be followed by the usual legal reviews and mandatory consultations. The transaction is expected to close in the coming months, subject to customary regulatory approvals. The transaction will be financed by equity and additional funding from One Rock Capital Partners.
“This strategic move will mark a significant milestone for the EAT HAPPY GROUP and Hana alike. It carries tremendous potential. By bringing together our shared expertise and strengths across markets, formats, and ranges, we aim to create real value – for our customers, our retail partners and our expected combined organisation. Operational excellence will further strengthen our role as a long-term retail partner and accelerate our shared growth,” said Dr. Johannes Steegmann, CEO of the EAT HAPPY GROUP.
